Announcing our Fall/Winter Appleseed Series with Real Local RVA
We are proud to announce our Fall/Winter 2017 Appleseed Workshop Series, with Real Local RVA! On the second Monday of each month, from October, 2017 to January, 2018, we'll dive deep into one topic focused on the business of making and selling food.
We're encouraging participants in the series to grab a lunch from Ellwood Thompson's and join us in the Beet Cafe, where we'll share true stories, best practices, and actionable next steps to help folks start and grow the food businesses of their dreams. These workshops are available a la carte or at a bundled rate for the entire series!
PLANTING THE SEEDS OF BUSINESS – STARTING UP 202
October 9 @ 11:30 am - 1:00 pm
The Beet @ Ellwood Thompson’s Local Market, 4 N Thompson Street
Richmond, VA 23221 United States + Google Map
Ok, so you have a product or idea, a business plan and maybe even backers to get you started; now what!? This workshop will address the tangible steps and pros and cons to various business models from farmers market stalls and food trucks to a full-blown brick & mortar operation.
POLISHING THE APPLE – WHOLESALING, LABELING & PACKAGING
November 13 @ 11:30 am - 1:00 pm
The Beet @ Ellwood Thompson’s Local Market, 4 N Thompson Street
Richmond, VA 23221 United States + Google Map
Farms and restaurants have a great opportunity for additional revenue by selling value-added goods, such as sauces, spice blends and other brand-specific items. But a great product is only as strong as what the consumer can feel and experience of it in on store shelves. We’ll discuss how to make sure your products speak to your target market with expressive packaging and labeling, as well as how equip your retailers for success with useful wholesaling materials.
KNOWING YOUR ROOTS — PUTTING YOUR BUSINESS IN THE TOURISM CONVERSATION
December 11 @ 11:30 am - 1:00 pm
The Beet @ Ellwood Thompson’s Local Market, 4 N Thompson Street
Richmond, VA 23221 United States + Google Map
Put your business on the map by connecting with regional and state tourism to share your story with a wider audience. Learn how to create and manage your business listing on the Richmond Region Tourism and Virginia Tourism websites and practical ways to position your business to engage with visiting guests and media.
PLANTING A STORY – CONNECTING PR AND SOCIAL TO BUSINESS OUTCOMES
January 8, 2018 @ 11:30 am - 1:00 pm
The Beet @ Ellwood Thompson’s Local Market, 4 N Thompson Street
Richmond, VA 23221 United States + Google Map
This workshop is all about converting likes and followers to customers and press opportunities and what to do when you succeed! We’ll explore which social media platforms make sense for your business and how to put systems in place to manage them, plus how to create content that excites and inspires viewers. We’ll also discuss how to pursue PR to the fullest--the best practices in press releases and interviews--plus, what to do when people start paying attention!