Marketing on a Shoestring with Real Local RVA

Whew! What a summer! We swam, we traveled, we ate a bunch of snacks. And now we're back in full swing, kicking off our busy season with a 30-minute presentation for our friends at Real Local this upcoming Monday, September 10th!

Are you familiar with Real Local? "Real Local RVA is a grassroots group of independent, small grocery stores, restaurants, breweries, farmers, farmer’s markets, value added producers and supporters dedicated to growing the local food scene in Richmond and the surrounding area. The purpose of the group is to organize all participants for purposes of economic and business development."

The Apple Cart has been a proud Real Local participant since day one, and joining Real Local is a step we recommend to all of our clients. Now, we're excited to present to the group on our area of expertise. Here's what we'll cover:

Marketing on a Shoestring

Learn how to more effectively market your farm or specialty food business on a limited budget.

• Establishing a marketing budget
• Prioritizing your marketing expenses
• Utilizing ‘free’ tools like social media and public relations
• Claiming marketing-related expenses on your taxes

The accompanying breakfast offerings will include Onliest Oysters topped with Hummingbird Gardens Rose Chili Salt, along with Texas Beach Bloody Mary’s. Ames of AR’s Hot Southern Honey will also be sampling a new flavor of honey!